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Really useful tips to reduce bounce rate of website

With reduce bounce rate of your website you can improve your website traffic dramatically .A number of factors contribute to a high bounce rate. High bounce rate means low quality traffic and low bounce rate means good quality stable traffic .

There are some basic factors that can increase and reduce bounce rate of website .

  • Website Design
  • Internal Navigation
  • Content Quality
  • Keywords

Web Site Design

Website design is a first thing that impact on bounce rate . For example, users might leave your site from the entrance page if there are site design or stability issue .

Suppose your website working well on desktops but when user open it on tab or smartphone ,website not loads correctly . then use skip from it . It may also increase bounce rate .  A user friendly website design is a key to reduce bounce rate as well as it increase your website SEO (search engine optimization) .

A user friendly website design is a vast and debatable topic . So i can’t describe completely only in this one article. Some other dedicated articles for user friendly web design are also available in TecTrick . So only include some of most required tips in this article .

reduce bounce rate Slashgear.com
reduce bounce rate Slashgear.com

Slashgear.com is a famous blog on technology with responsive design .

Tips For Good Website design

  • Create a responsive web design that works in all type of screens and devices well . So user get same and best experience . You can use bootstrap for create it .
  • Try to create short css and javascript of your website . Short CSS and javascript boost website loading speed . So user can not frustrate when he/she try to visit website on low speed devices such as mobile phones and even with slow speed internet connection .
  • Try to load CSS and Javascripts after the page load ,so they will’t interrupt loading of your webpage and web browser ,render your webpage with high speed .
  • Choose right size and style fonts .

Good Internal Navigation

Second most important thing is internal navigation of website to reduce bounce rate . For example suppose your website has a webpage on smartphones . But in webpage ,no related content hyperlinks are implemented , No search box to find useful content , no menu with realated content . In that case ,when visitor come to your webpage read the information and skip from your website .

It is called single page session . Alternatively, users might also leave the site after viewing a single page if they’ve found the information they need on that one page, and had no need or interest in going to other pages. It boost your website bounce rate .

Tips for Good internal Navigation

  • Place related content hyperlinks  .
  • Place a search box on website .
  • Create a Navigation menu that links with other pages of your website .
  • Insert sitemap link on webpage .
Good Internal Navigation Tips For Website
Good Internal Navigation Tips For Website

Example

Wikipedia.org is the one of the best example of good internal navigation . In the above image you can see the left side menu of wikipedia.org . In it visitor can decide in which page he/she want to go .

On the top right of image ,you can see a search box . User can use this search box find the content .

Wikipedia content is also rich with hyperlinks with related content . As you can see in image feature image , mobile phone, 4G , main menu ,etc.. some the example of the hyperlinks .

When use click on any link or use search box ,it means he/she visit any other page of your website . So it’s obvious you reduce bounce rate .

Content Quality

Website content quality is another thing to improve bounce rate . When user experience is good or user satisfy with your content ,only that condition he/she use other links of your webpage .

So try to maintain content quality .

Target Only Wright Visitors

Don’t stuff keyword unnecessarily and non related in content. Only target right audience .

For example you sell ladies shoes only on your website . But in meta description and meta title , you use the keyword “Buy Ladies and Gents shoes online ” . In it you stuff a wrong keyword “Gents shoes” . Read this seo-friendly-title-tag .

A person wants to buy gents shoes online and comes to your website . But he did not found gents shoe on website .Then he skip from your website without searching more in it .

So avoid misleading keyword stuffing and attract only genuine visitors .