Really useful tips to reduce bounce rate of website
With reduce bounce rate of your website you can improve your website traffic dramatically .A number of factors contribute to a high bounce rate. High bounce rate means low quality traffic and low bounce rate means good quality stable traffic .
There are some basic factors that can increase and reduce bounce rate of website .
- Website Design
- Internal Navigation
- Content Quality
Web Site Design
Website design is a first thing that impact on bounce rate . For example, users might leave your site from the entrance page if there are site design or stability issue .
Suppose your website working well on desktops but when user open it on tab or smartphone ,website not loads correctly . then use skip from it . It may also increase bounce rate . A user friendly website design is a key to reduce bounce rate as well as it increase your website SEO (search engine optimization) .
A user friendly website design is a vast and debatable topic . So i can’t describe completely only in this one article. Some other dedicated articles for user friendly web design are also available in TecTrick . So only include some of most required tips in this article .
Slashgear.com is a famous blog on technology with responsive design .
Tips For Good Website design
- Create a responsive web design that works in all type of screens and devices well . So user get same and best experience . You can use bootstrap for create it .
- Choose right size and style fonts .
Good Internal Navigation
Second most important thing is internal navigation of website to reduce bounce rate . For example suppose your website has a webpage on smartphones . But in webpage ,no related content hyperlinks are implemented , No search box to find useful content , no menu with realated content . In that case ,when visitor come to your webpage read the information and skip from your website .
It is called single page session . Alternatively, users might also leave the site after viewing a single page if they’ve found the information they need on that one page, and had no need or interest in going to other pages. It boost your website bounce rate .
Tips for Good internal Navigation
- Place related content hyperlinks .
- Place a search box on website .
- Create a Navigation menu that links with other pages of your website .
- Insert sitemap link on webpage .
Wikipedia.org is the one of the best example of good internal navigation . In the above image you can see the left side menu of wikipedia.org . In it visitor can decide in which page he/she want to go .
On the top right of image ,you can see a search box . User can use this search box find the content .
Wikipedia content is also rich with hyperlinks with related content . As you can see in image feature image , mobile phone, 4G , main menu ,etc.. some the example of the hyperlinks .
When use click on any link or use search box ,it means he/she visit any other page of your website . So it’s obvious you reduce bounce rate .
Website content quality is another thing to improve bounce rate . When user experience is good or user satisfy with your content ,only that condition he/she use other links of your webpage .
So try to maintain content quality .
Target Only Wright Visitors
Don’t stuff keyword unnecessarily and non related in content. Only target right audience .
For example you sell ladies shoes only on your website . But in meta description and meta title , you use the keyword “Buy Ladies and Gents shoes online ” . In it you stuff a wrong keyword “Gents shoes” . Read this seo-friendly-title-tag .
A person wants to buy gents shoes online and comes to your website . But he did not found gents shoe on website .Then he skip from your website without searching more in it .
So avoid misleading keyword stuffing and attract only genuine visitors .