Difference Between Bounce Rate And Drop Off
According to Google, the bounce rate is the percentage of visitors that see only one page during a visit to your site. A bounce is calculated as a single-page view or single-event trigger in a session or visit. This means that if you’re using event tracking, those events will lower your bounce rate even if your drop-off rate for landing pages remains the same.
The following situations qualify as bounces:
– A user clicks on a link deep into your site sent by a friend, reads the information on the page, and closes the browser.
– A user comes to your home page, looks around for a minute or two, and immediately leaves.
– A user comes directly to a reference page on your site from a web search, leaves the page available in the browser while completing other tasks in other browser windows and the session times out.
Drop off in a tool of Google Analytics.
In Visitors Flow you can see how many visitors drop-off after the first, second, third etc. page; as compared to bounce rate which only shows how many visitors viewed only one page.
Visitors Flow is very useful in determining traffic pattern in general and comparing volumes of traffic from different sources. It’s also a great tool for keyword analysis: you might have a keyword that delivers a lot of initial traffic, but with many visitors dropping off after the first page, while another keyword brings in less initial traffic, but visitors stay to view more pages.
A visitor that bounces has only seen one page, whereas a drop-off can occur after any number of pages. This should then mean that, assuming your tracking code is installed correctly and you’re not tracking your events (i.e. with _trackEvent() or _trackPageview functions), the bounce rate for your site should be about the same as the average total drop-off rate for landing pages in Visitor Flow.
So improve ranking of website publisher should take more interest to reduce Bounce rate and drop off.