What are negative keywords

Negative keywords are different type of the keywords. These are prevents adword ads from being triggered by a certain word or phrase. It tells Google adwords to not to show adword ad to anyone who is searching for that specific phrase or word.

This feature can help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment

Negative Keywords
Negative Keywords

Example :

you add “free” as a negative keyword to your campaign or ad group. You tell AdWords not to show your ads for any search when the word “free” is added in search term.

Impact on Ad

Using of negative keywords is a good imact on the Display Network. your ad is less likely to appear on a site when your negative keywords match the site’s content.

  • A similar term is negative match, one of the four keyword matching options that is used to describe negative keywords.

How To Add Negative Keyword In Ad


To Add negative keywords ,Click on the “Negative keywords” tab. Then click on “keyword” under it in main table as shown in upper image .

Why Important

They are an important part of every campaign because they help make sure that your ads appear only to people looking for what you offer. This added level of control can help you increase your clickthrough rate (CTR), reduce your average cost-per-click (CPC), and increase your Return of investment.

Reference : Immediate Methods For google keyword tool – An Update