What is alexa
Alexa.com is a website ,subsidiary of amazon.com . Alexa audit the website’s traffic metrics and display them publicly or personally . It is a California-based company that specializes in providing commercial web traffic data .
This traffic matrix is gathered through toolbars and web browser extensions.
Wha Is Alexa Rank
This company done most of notable activities . Alexa Rank is a metric of specific website . It is calculated by an algorithm create by alexa.com . With this algorithm traffic data is audited ,compared and ranked by the algorithm .
Suppose a website www.example.com submit to alexa for audit and rank it , then it audit the www.example.com site’s traffic .
For audit the site different type of data is gathered .
- Traffic source
- Drop off rate
- From where the traffic comes
- Bounce rate
- How to traffic come organic search or direct search
- Where the viewers gone after skip to your site.
After that this data is analyzed by the algorithm and ranked it after compare this matric with other sites . This is called “Alexa Rank” . These calculations are done on daily basics .
In directly Alexa rank tells that what is the growth rate of your website .
How To Check Alexa Rank
You can check any website’s alexa rank which is submitted to alexa.com . To check website’s rank you have many options . You can rank direct through www.alexa.com .
Enter domain Name In Text Field
Traffic Rank Is Displayed As
- In this image “Global Rank” 128,450 . It means global rank of the website is 128,450
- In this image Rank in india represents local rank of the website . Which country is local ,this is set by the website owner or developer . Rank in india 14,909 .
In next section you can see daily pageviews ,how much time spend visitor on this site and bounce rate of the website .
Comparison with other websites
You can also compare one web site metrics with other one or more websites rank . To compare this ,in the left menu click on the link site comparisons . This link is only clickable if you have a alexa account and you sign in the account .
To create alexa account read this .
After sign in you account click on the link site comparisons .
In the highlighted text field right the second website’s name or url and hit enter button from keyboard .
website’s metrics of both websites and displayed in the graph just like showing in upper image .
Note :For more details see the video