What is Pay Per Click or PPC ?
PPC or Pay Per Click is an online marketing method .Almost all web bloggers and Youtube publisher listen this word Pay Per Click in content monetization . Advertisers use this marketing method to promote their products . As the name described in pay per click advertised to publisher when visitor click on the ad displaying on the publishers website’s or application .
How PPC Works
Pay per click is the game which start on when user type a query on search engine .When the visitor type the keywords and search it then search engine place the ads alongside with the search results page .
PPC ads on SERP
On Publishers Blogs or other content
Or when advertiser go to your blog then your ads management system such as google adsense place the ads on your web page or other monetized content related to your page content or according to the visitors search behavior . Google adsense algoritham choose the bids suitable to your content quality and ranking and place ads alongside to your content .
As its name implies, the Ad Auction is a bidding system. This means that advertisers must bid on the terms they want to “trigger,” or display, their ads. These terms are known as keywords.
Advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads on your website .Instead, advertiser’s use the ad managment tools such as Google adwords . Advertisers participate in the Ad auction using google adwords . Place the bids .All other process from ad display starting to where it is displayed controlled by the automatic process .
When visitor come to your ad publishing platform such as blog, app or video and click on ad .Amount is deducted from advertisers account .This is the amount is known as “Pay Per Click” cost or PPC cost .A small part of this amount payed to the publisher by the search engine .
Your PPC cost or Pay per click cost is depend on many aspects such as ranking of content , quality of content etc .